The
"How-to-Future"
Program
A 10-month training program for a futures-FIT minD STARTING IN JANUARY 2027
How to Future exists for the people who'd rather spend that energy shaping what's next. Think of this as a 10-month fellowship role where January takes you on an expert-led journey into futures thinking, sharpening your skills in trend intelligence, cultural decoding, and building scenarios for long-term strategic decision-making.
The Program
10-month training program for a futures-fit mind
For
strategists, marketeers, in-house innovators, curious leaders,
solopreneurs, designers, young potentials
min. 6hrs/month
10-15 participants
starting in January 2027
Our Services
What is it?
How-to-Future is a 10-month fellowship where January takes you on an expert-led journey into futures thinking, sharpening your skills in trend intelligence, cultural decoding, and building scenarios for long-term strategic decision-making.
How?
We take you through an inspiring set of events, workshops and immersive excercises that help you experience what’s coming, not just foresee it.
Who is this for?
Whether you are in a strategic role within a company, or an entrepreneur working at the intersection of creativity and innovation or you simply want to learn a new skillset, this program is for you. Join a network of hand-selected, sharp, curious minds with many in-person and online interactions.
What you learn
By month 10, the participants turned futurists don't have a notebook full of trends. Instead, they can:
- Spot a signal in their feed and know what to do with it
- Hold long-horizon, contradictory futures in mind without collapsing into doom or denial.
- Translate a culture-level shift into a concrete move in their work
- Run a futures-thinking exercise with their own team on Monday morning.
- Create new products, services, and business models grounded in future consumer needs.
10 Months at a Glance
Monthly gatherings in Vienna, plus an always-on community, ten signals to your inbox every month as a podcast, dinners, field-trips and international expert talks & workshops throughout the year.
Module I – Signals
(Months 1-3)
We build the toolkit before we touch the content: spotting signals of change, understanding meaning in culture, Trend-Driven Innovation workshops, a Trend Safari through Vienna, a training in Signals & Systems. Every month afterward is read through a method you own, not just content you consume.
Module II – Culture
(Months 4-8)
The next big shift in your business will come from outside your industry, so be ready to zoom out. Five months exploring how five basic human needs show up in your and your customer’s world: belonging & identity, trust & safety, convenience & value, agency & personalization, beauty & joy. Each topic is showcased on our learning platform and lands through a series of rotating anchor experiences: an expert breakfast or dinner, a field trip, a workshop, an international expert call, a game night, or a visit to a founder or startup.
Module III – Transformation
(Months 9&10)
We turn insight into intention: a vision board session, an embodied work and intention-setting session, and a 1-1 consultancy hour with January — closing with your final project, futures thinking applied to a project, category, or industry of your choice.
How to apply
How-to-Future is by application only.
The cohort is intentionally kept small so every voice in the room matters. We'll connect via a call first to see if there's a fit from both sides.
Your investment includes:
- Intro Breakfast
- 2 x Signals & Trends Workshops
- 1 x Trend Spotting field trip
- 5+ experts sharing insights in interactive formats
- 10 signals x 5 topics in your inbox
- 1 x Futures Game Night
- 1 x Guided Art Exhibition
- 1 x Vision Board session
- Closing Immersive Dinner
- 1 x 1-1 Innovation Consultancy Hour
- regular check-ins
We don’t send you off with a certificate. We provide you with a talisman for traveling through uncertain terrain.
We analyze
Symbols, Culture, Meaning, Emerging values, Narratives, Behaviours
January
We are a futures consultancy. We help people, brands and organizations make sense of change by combining futures research with experience design.
Office
Stuwerstrasse 35
1020 Vienna
Contact
carla@january.vision
delia@january.vision
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